“Fashion is a language that creates itself in clothes to interpret reality”.
Photo by: SplitShire
Clothing is ubiquitous.
Society dictates that we must wear it. Our independence, then, comes from what clothing we choose to wear. The landscape of today’s apparel most often consists of clothing with pretty designs and/or commercial branding. While such designs may be entertaining and fun, they provide little substance.
Here at Raw Label we aim to do something different. Our company strives to inspire intellectual conversation about the things that matter, and we hope that others will join us in this act of sharing and discussing.
With the emergence of the information age, average citizens gained the ability to become revolutionary. In 2011, a single mans self-immolation in Tunisia set off a wave of revolutions around the Middle East, a phenomenon we now know by the name Arab Spring. The effects of this movement are still readily apparent to this day, with continuing unrest in nations such Tunisia and Yemen and the ever-raging civil war in Syria.
So, what does this have to do with a T-shirt, you ask? At Raw Label we believe in intellectual conversation about difficult topics, particularly those most often deemed “untouchable”. The space on your body that your clothes occupy is valuable yet, as we said, so often underutilized.
This is where Raw Label comes in.
We aim to reinvent the real estate of clothing, to make it more meaningful and to give it a purpose. Our designs inspire you to talk about the world with those around you – your friends, your family, or perhaps even a fellow passenger on the bus.
Photo by: David Marcu
Be curious. Be informed. Talk about the difficult things. We hope that our designs remind you just how important conversation is to our global and interconnected world. As we move forward as a company, we aim to organically market ourselves and hope you are persuaded to join this movement with us.
This blog will follow along in our journey. It will keep up with and follow not only the progress of our company but current events as well, and will provide a comfortable environment for debate.